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Projects
Workshops and Writing
Featuring personal development workshops, community facilitations, and writing.
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 Floral Therapy WorkshopsCreating floral therapy workshops that unblock your emotions. |  Website Copy RevampComplete Website Copy Revamp for wellness client |
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Digital Work
Featuring copywriting for blogs, emails, and social media.
UX writing for website product content.
Digital Marketing across channels.
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 EditorialEditor in Chief, Carlsbad Business Journal |  Travel Writing GuidesPublished North County travel articles promoting local places to stay and things to do. |  Blog WritingProduct Marketing and SEO-Driven blogs written to attract new customers and nurture existing with product information in fresh new ways. |
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 Blog ContentI wrote about how we can create in a covid era as it pertains to the unique features of the companies products for video production. |  Blog ContentMiddle of Webpage, weaving together a useful piece of storytelling in a way that more clearly digests the product benefits. |  Blog ContentBottom of Webpage. High level content and conclusion. |
 UX CopyDeveloped the key product benefits into a launch about storytelling through video creation. Wrote product launch campaign tagline and feature benefit super text. |  Landing Page UX CopyWrote messaging for product launch with key features and detailed copy on how it works and where to buy. |  UX Technical CopyHelped articulate and write technical specs and requirements into a digestible layout for product offerings. |
 UX CopyBuilt webpage and wrote UX copy for landing page feature descriptions. |  Salesforce Event InviteWrote content for email marketing for event sign ups. |  Retail Signage HeadlineWrote retail signage headlines for in-store product refresh for an Eyewear Campaign. |
 Final Headline SignageIn situation, final output. |  Typography DesignExploring with typeface and the written language. |  Color Theory |
 Type layoutExploring Type fonts and layout. |  White PaperDesigning White Papers |  eBook Design |
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 Mobile App Work |  Mobile App Icon Contents |  1-Pager Content Design |
Branded Content
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 Dogdana & Patch PackagingBranded copy for print packaging. Etsy & local in-store retail (includes artwork, copy, production, & process). |  Dog Patch FinalPup modeling the final patch. |  Dog Patch Final Digital MockupScaling design for specs before print production. |
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 Dog Patch DetailsDog Patch final colors and materials. |  Dog Patch Hand SketchingDog Patch initial doodle sketches. |  Branded Print SignageContent development for print marketing event signage for Salesforce. |
 Print Event Content StrategyDeveloped content strategy for implementing Salesforce wayfinding print event signs for the Salesforce Futureforce Program Experience. |  Event Themes & ActivationsDeveloped themed event signage, decor, souvenirs, and branded activations including a Salesforce dancing Robot! |  Salesforce Photo BoothWrote and developed Photo Booth prop signage to spark conversation and engagement. |
 Summer Apparel TaglineDeveloped summer tagline used on all t-shirts to promote the internship experience. |  Salesforce InternsDeveloped campaign around intern journeys. |  Branded Edible MarketingI create consistent details across every part of an event both online and in-person because it brings a brand to life! Plus, everyone loves an edible souvenir with these adorable custom branded cupcakes. |
 Branded Backpack DesignSourced and developed branded backpacks. |  Social Branding Event ThemeCreated a unique "around the town" themed social event at a food truck park. Every curated cuisine and truck celebrated a different neighborhood of San Francisco. |  Neighborhood Event BrandingCreated a unique "around the town" themed social event at a food truck park. Every curated cuisine and truck celebrated a different neighborhood of San Francisco. |
 More Neighborhood Event BrandingCreated a unique "around the town" themed social event at a food truck park. Every curated cuisine and truck celebrated a different neighborhood of San Francisco. |  More Event SignageCreated a unique "around the town" themed social event at a food truck park. Every curated cuisine and truck celebrated a different neighborhood of San Francisco. |  Silent Disco Event SignageCurated a unique social event with a 3-station silent disco in the middle of the event. |
 Branded Silent DiscoEvery detail matters. Branded Silent Disco. |  Branded Event ElementsBranded Apparel, Banners, and Table Cloths. |  Digital Caricature Event ActivationBrought in a digital caricature artist to engage attendees. |
 Final CPG Logo DesignProduct naming and logo creation for fresh garlic, "L'ail" meaning garlic in French, giving it a flair of elegance. |  CPG website UX copyMockup of Garlic CPG website copy, including a recipe/how-to. |  Point of Purchase Display MockDesigning packaging content to meet needs of product display. |
 Bellwrap Retail Packaging ContentDesigned retail packaging copy. |  CPG product collateralCPG product branded business system including leader head, envelope, and cards, to include a consistent approach across branded items. |  CPG Billboard TaglineWrote the tagline and campaign for CPG billboard. Ideas behind the tagline are to bring out the value and benefit of eating the product in your diet. |
 CPG MerchandiseDesigned various pieces of Merchandise to use with the CPG product as a lifestyle brand. |  Salesforce Event Guide CoverDesigned branded front cover of printed Salesforce World Tour Event Guides. |  Partner Marketing AdsWorked with partner to develop personalized advertising. |
 Salesforce Event Guide IntroHelped develop content for inside event guide. |  Sponsorship ContentHelped develop relevant sponsors per event and working with sponsors to edit content about their organization. |  Event Guide Map LayoutHelped conceptualize and design an infographic for the different aspects of the event landscape. |
 Branded Print ContentHelped write a clear concise call to action for attendees. |  Branded Site MapHelped design the layout of helpful event information. |  Product MarketingHelped edit the content of each product line. |
 AdvertisementsHelped edit advertisements for the event and cross functional team members. |  Breakout Room ContentHelped edit the contents of each breakout room. |  Brand Marketing CopyHelped edit the copy for the overall event guide. |
 Event Marketing ContentHelped promote each event. |  Mobile App ContentsEdited mobile event app information. |  App IconsHelped edit mobile app information and helped conceptualize app icons. |
 App IconsHelped conceptualize app icons. |  App IconsHelped conceptualize app icons. |  Event Map InfoHelped edit written contents of map details. |
 Variety of MapsHelped conceptualize and design the evolving nature of infographics for the different aspects of each event landscape. |  Event Agenda ContentHelped edit and QA the details of the Agenda. |  Product ContentHelped research, update, and edit the product content. |
Infographics
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 Design Agency InfographicDesigned steps to simplify and market how the Agency best works to bring the client creative process to life! |  InfographicDesigned intern experiential flow on the different elements they would experience during their time with us. This was given to hiring managers for greater retention on Salesforce recruitment efforts. |  Magazine Style InfographicTook a long form article on business marketing and translated it into a 1-page infographic highlighting the major insights. |
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Animation
Explorations through GIFs and animated CTA's
Multimedia Creative
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 Window ArtAnthropologie window art installation. Hand-designed artful jellyfish in line with company branding. |  Anthropologie DisplayHelped paint the copy on the windows, helped install turf on the walls and more to bring the whimsical branding into the minds and hearts of customers as they shop. |  Anthropologie InstallationPiped colored rubber bands intro drill bits to create a coral reef story for an in-store display concept. |
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 Branded SwagDesigned taglines and prototyped swag concepts. |  Salesforce SwagDesigned slogans. |  Branded Collection |
 Salesforce SwagTook branded icons and reinvented them for gifting. |  UC Davis Sorority ApparelDesigned slogans for philanthropy night, rush week, and more. |  UC Davis ClubDesigned slogan for on-campus club. |
 UC Davis Dorm ShirtsDesigned Slogan for dormitory floor shirts. |  Digital Pattern DesignDesigned surface pattern that was later translated into a scarf fabric and wrapping paper, with patterns made from personal interior photography. |
Thanks for checking out a sample of my work. Want to see more?
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